You heard about them before, mood boards, inspiration boards, whatever you want to call them, they're not a new concept. They've been used by branding and marketing agencies for decades...
Can five little words really change your business? Whether you believe me or not, these 5 words I'm about to share with you can dramatically change the level of success...
Fonts may seem like a small trivial detail, but fonts (in a fraction of a second) can lose your readers, potential customers, and a lot of sales. All because of...
Choosing the perfect brand name for your new business baby can be a fun and exciting part of creating your brand. But for some, decision paralysis kicks in after an...
It's time to pick out your colors for your logo, but is there really a right and wrong way to choose your brand's color scheme? Can't you just pick your...
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When you’re introduced to a new person, whether through a friend or colleague, you know instantly if this new person is someone you'll connect with. It’s fairly easy to spot...
I already know what you’re thinking. If you're not "selling" features, then what are you selling to your customer? Why wouldn’t you focus on your product features? Isn’t that what...
When you think about certain brands, what words do you think of? What comes to mind when you think of Apple? Is it clean design and thinking different? What about...
When I first started my clothing brand, I wanted to be able to create an entire wardrobe for my target customer. I wanted to be able to offer everything she...
Why is it so important to know exactly who your target customer is? If you attract everyone, you would have more potential customers who could purchase your product, right? No....
