Marketing

rebranding your business in a few simple steps
REBRAND YOUR BUSINESS IN A FEW SIMPLE STEPS

Last week we spoke about learning when it's time to rebrand your business. [If you haven't read it yet and curious, you can read it here]. This week, we're diving into...

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how to know it's time to rebrand your business
HOW TO KNOW IT’S TIME TO REBRAND YOUR BUSINESS

More than ever in this time of uncertainty is the time to take a step back and analyze what's been working and what isn't in your brand. Are your strategies...

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how to grow your business faster on social media in 2020
HOW TO GROW YOUR BUSINESS FASTER ON SOCIAL MEDIA IN 2020

It's an understatement to say this year has been an eye-opening and different challenge than many of us ever imagined when it comes to growing our business online. Now more...

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why product photography is vital to your brand and 7 tips to get great product photos
WHY GREAT PRODUCT PHOTOS ARE VITAL TO YOUR BRAND

For many businesses, growing a brand that sells physical products has felt like a challenge during this pandemic, but it doesn't need to be. Online shopping has actually increased by...

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what business are you really in
WHAT BUSINESS ARE YOU REALLY IN? IT’S NOT WHAT YOU SELL

I'm willing to bet you, it's not at all what you think. Because the business you're in is not what you're selling. The business you're in is not your product....

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7 ways to boost sales during quarantine
7 DIFFERENT WAYS TO BOOST SALES DURING QUARANTINE WITH CONTENT CREATION

As we start to see the light at the end of the tunnel with phase one of reopening beginning to happen, it's important to understand that what you do today...

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7 ways to get more customers during coronavirus
7 WAYS TO GET MORE CUSTOMERS DURING CORONAVIRUS

With this worldwide lockdown in place, it's easy to fall into the negative thought patterns of believing you won't be able to get any new business considering how many individuals...

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8 reasons why you need a website even if you're selling on social media
8 REASONS WHY YOU NEED A WEBSITE EVEN IF YOU’RE SELLING THROUGH SOCIAL MEDIA

How often have you searched online when looking for a product or place to go? Almost every time? Now, have you ever thought to yourself, "Nah, why do I need...

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BRAND ARCHETYPES: LEVERAGE YOUR BRAND PERSONALITY TO CONNECT WITH YOUR CUSTOMER [ + QUIZ]
BRAND ARCHETYPES: LEVERAGE YOUR BRAND PERSONALITY TO CONNECT WITH YOUR CUSTOMER [+ QUIZ]

When you’re introduced to a new person, whether through a friend or colleague, you know instantly if this new person is someone you'll connect with. It’s fairly easy to spot...

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BRAND POSITIONING: WHAT IT IS AND WHY IT’S THE MOST IMPORTANT ASPECT FOR BOOSTING YOUR SALES
BRAND POSITIONING: WHAT IT IS AND WHY IT’S THE MOST IMPORTANT ASPECT FOR BOOSTING YOUR SALES [ + WORKSHEET]

When you think about certain brands, what words do you think of? What comes to mind when you think of Apple? Is it clean design and thinking different? What about...

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